The Benefits of Spreading Your Construction Brand Message Using Promotional Products

How do some of the most successful companies in construction and in every other industry - big and small, niche and national – capture the attention of their customers every day? We’re not talking billboards or online advertising, but with the simple message that comes with branded promotional products. These items help companies stand out from the competition, showcase company pride, and are the perfect tool to spread your brand message.

The 23.2-billion-dollar promotional branding industry encompasses a wide variety of merchandise for a wide variety of companies, their employees, and customers. From apparel to kitchen accessories, beach gear to electronics, and much more, all can be customized with company logos, slogans, and images, making them the perfect items to giveaway at trade shows, job sites, company gatherings, welcoming new employees and to share with family and friends.

According to the Advertising Specialty Institute (ASI), it could cost you as little as one-tenth of a cent for each potential customer view and consumers are twice as likely to be favorable towards a promotional product than online advertising.

Here are the clear benefits of branding for construction companies:

• Visibility:  Getting in front of customers is the first step toward business success, and promotional products are as front and center as you can get. Raise visibility by outfitting your team in official company apparel, but go beyond that by giving branded gifts to customers who can act as brand ambassadors to spread your company name further than the job site.
• Credibility and Brand Awareness: People like to deal with companies they know and trust. By providing promotional products to your consumers, you prove that you appreciate them and understand their needs, elevating you above the competition. This competitive edge is especially important when you are vying for project bids. Both established and brand-new businesses should make sure that employees are wearing branded gear. Branded apparel sparks curiosity and conveys credibility for your company. And don’t underestimate the impact it has on vendors – they also want to be associated with a credible, established brand.
• Employee Retention: Beyond customers, a current trend is using promotional products as a recruiting and retention tool, especially in this era of remote workers. Branded items like apparel, drinkware, and office supplies help employees feel more connected to each other and the company as a whole.

Tips for Branding in Construction Companies:

• Invest in quality. Trustworthy, quality labels such as Travis Mathew or Vineyard Vines will speak quality to customers familiar with those brands, attracting them to businesses with the same virtues.

• Limit your logo. Follow the lead of high-end electronics brands, which tend to be subtle in how they display their name on their products. Avoid egregious branding or messaging.
• Know your audience. Stand out with products that are appropriate for each customer base. For example, if business is being done on the golf course, go with items like golf balls, divot fixers, and towels.
• Think outside the box.  Companies should consider putting logos on products used in markets outside their own. For example, if a construction company wants a bid for a new school, school supplies are a great place for logos—and teachers and classrooms need and deserve free, quality supplies.

This promotional strategy exemplifies a top-of-mind effect; raising a company’s visibility, credibility, and brand awareness that ultimately leads to increased sales, employee recruitment and retention, and customer approval rating, especially for companies in competitive markets like the construction industry.