• Break the stereotypes of the construction industry culture and reach out to potential women employees by making your corporate culture inviting to women by creating an environment where talented, hardworking people are valued, regardless of their gender. This will boost retention, too!
• Expand your talent base by developing connections in local schools, trade, and professional organizations and incorporating inclusive messaging into job descriptions and other company communications. By doing this, potential employees will recognize that your workplace has opportunities for everyone.
• Continue the inclusive culture after hiring by building and strengthening training and mentorship programs so all employees feel supported and can develop skills and advance their careers. Monitor performance reviews and promotions to be sure they are fair and equitable to all.

The modern construction industry depends on a variety of skill sets and experiences. Women not only contribute to the bottom line but represent an overlooked solution to the labor crisis challenging the construction industry. Companies that make an effort to find talent that helps their business grow set themselves up for success and set them apart from their competition.